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Archive for September, 2009



Figaro Digital features Perpetual Marketing Model

Wednesday, September 23rd, 2009

Our marketing strategy the Perpetual Marketing Model has been featured in issue 2 of Figaro Digital magazine!

Serious featured in Figaro Digital Magazine

Serious featured in Figaro Digital Magazine

Perpetual Marketing for London Business School

Perpetual Marketing for London Business School

Google Agency Day

Monday, September 7th, 2009

Serious were pleased to be invited to Google’s Agency Day on Thursday at their London offices. With talks from their Industry Head of Local Markets and the New Business Development Team we had a tour of how we can better offer our services to improve our clients search and advertising campaigns.

Alongside this we now have access to a broad range of new tools and services Google offer to further strengthen our media planning and campaign preparation.

An interesting point we picked out from the talk was 10% of internet traffic is generated through Youtube, considering Youtube as a search engine the volume of searches would place it as the 2nd most popular just behind Google.

Advertising in a large content network like this can be daunting but with careful planning and management of your targeted ads you can make your budget work for you and reach a truly massive audience.

For a limited time too we can offer to double your daily spend on an ad campaign up to £1000*.

Unfortunately with everything going on I forgot to take some photos….next time!

*Until December 2009.

SERIOUS Shortlisted for IPA Effectiveness Award

Thursday, September 3rd, 2009

At last the shortlist is out for the IPA Effectiveness Awards and guess what? SERIOUS are on it!!

Check it out here: http://www.ipaeffectivenessawards.co.uk/Home

We entered our case study for London Business School which used our Perpetual Marketing Model – you can read more about this case study and our Perpetual Marketing Model by going to:

Case Study:
http://www.seriousdigitalideas.com/case-studies/london-business-school-pre-masters/

Perpetual Marketing Model:
http://www.seriousdigitalideas.com/perpetual-marketing

Happy times!!

Still keeping fingers crossed.

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