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Archive for November, 2009



Interactive Media Award winners

Tuesday, November 24th, 2009

Today we were awarded an Outstanding Achievement for excellence in the design, development and implementation of the Serious Digital Ideas Website from the 2009 IMA (Interactive Media Awards).

Interactive Media Award 2009

Interactive Media Award 2009

We’re focused on delivering high standards to the web and this award confirms again that our Digital Ideas website has met and surpassed the judging criteria, including design, usability, innovation in technical features, standards compliance and content – great news!

You can check out our Award Gallery to see our previous entry last year along with our latest entry here.

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Posted in Serious Achievements, Serious PR | No Comments »

The importance of the from field

Friday, November 20th, 2009

We found an interesting article via our updates from netimperative today, the importance of the from field in your email marketing campaigns.

It’s something that is very often overlooked or not given much thought, how many emails do you receive from ‘company‘ with their latest news or offers? Would you be more inclined to read further rather than dismissing it as this weeks junk if you have a more personal link with the sender?

Using an example B2B newsletter, the recipient list was split in half, one half receiving the email from their account manager the other from the company.

The results showed 62% opened and 24% clicked when mail was sent from the account handler, while only 21% opened and 3% clicked when the message was sent out as the company.

You can read the full article at netimperative

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Posted in Online Marketing, Seriously Random | No Comments »

A mention in the IPA Newsletter – Adland

Friday, November 20th, 2009

Recently Chris wrote a small piece for the IPA Newsletter Adland on featuring animals in viral and traditional advertising, mostly so he could enjoy chuckling at them.

Adland-10November

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Posted in Funny Five Minutes, Serious PR | No Comments »

Serious win IPA Effectiveness Award

Tuesday, November 10th, 2009

We were ecstatic last night receiving an IPA Effectiveness Award for our online marketing campaign using the perpetual marketing model we developed for London Business School. It was a great evening at the Hurlingham Club with everyone in high spirits for the awards, all the work on show was highly deserving with the entrants proving some of the most effective this year despite a tough climate. We were up against serious competition including JWT, TBWA, Grey London and Publicis with Serious being the only agency nominated outside of London and Manchester. Mediaedage: cia were the worthy winners of the coveted  grand prix prize with their ‘Getting your hands dirty with Morrisons’ campaign.

Serious generated a return of £14 for every £1 spent.

To view the full award winning case study click here

Press release available here!

IPA Effectivness Award 2009

Our IPA Effectiveness Award 2009

Update: Now on video too!

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Posted in Industry Goings On, Online Advertising, Online Marketing, Serious Achievements, Social Media | 1 Comment »

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