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Archive for the "Social Media" Category



Promote your blog with Guest Bloggers

Friday, January 22nd, 2010

Many of us – myself included, struggle trying to think of new, fresh and topical articles to write on our blogs which provide value to our audience and keep the flow of content frequent. In many cases sites become so hampered by this that they end up either releasing a stream of self-promotional drivel which interests no-one or even worse let their blog stagnate and go out of date. Adding boring, useless or spammy content as well as adding no content will damage your reputation and ultimately your blog’s ranking in the search engines.

But – there is help at hand!! – Guest bloggers. (more…)

Serious win IPA Effectiveness Award

Tuesday, November 10th, 2009

We were ecstatic last night receiving an IPA Effectiveness Award for our online marketing campaign using the perpetual marketing model we developed for London Business School. It was a great evening at the Hurlingham Club with everyone in high spirits for the awards, all the work on show was highly deserving with the entrants proving some of the most effective this year despite a tough climate. We were up against serious competition including JWT, TBWA, Grey London and Publicis with Serious being the only agency nominated outside of London and Manchester. Mediaedage: cia were the worthy winners of the coveted  grand prix prize with their ‘Getting your hands dirty with Morrisons’ campaign.

Serious generated a return of £14 for every £1 spent.

To view the full award winning case study click here

Press release available here!

IPA Effectivness Award 2009

Our IPA Effectiveness Award 2009

Update: Now on video too!

Figaro Digital features Perpetual Marketing Model

Wednesday, September 23rd, 2009

Our marketing strategy the Perpetual Marketing Model has been featured in issue 2 of Figaro Digital magazine!

Serious featured in Figaro Digital Magazine

Serious featured in Figaro Digital Magazine

Perpetual Marketing for London Business School

Perpetual Marketing for London Business School

SERIOUS Shortlisted for IPA Effectiveness Award

Thursday, September 3rd, 2009

At last the shortlist is out for the IPA Effectiveness Awards and guess what? SERIOUS are on it!!

Check it out here: http://www.ipaeffectivenessawards.co.uk/Home

We entered our case study for London Business School which used our Perpetual Marketing Model – you can read more about this case study and our Perpetual Marketing Model by going to:

Case Study:
http://www.seriousdigitalideas.com/case-studies/london-business-school-pre-masters/

Perpetual Marketing Model:
http://www.seriousdigitalideas.com/perpetual-marketing

Happy times!!

Still keeping fingers crossed.

Twitter goes local

Friday, August 21st, 2009

We are all aware of the global phenomenon of Twitter but we can now use Twiiter locally with their new opt-in geolocation feature.

Eh? English please!

OK, so what does that mean. Basically Twitter are putting the finishing touches to a new feature which allows you to add Latitude and Longitude information to your tweets – and I’m sure very soon GPS enabled handheld/mobile devices will allow you to do this automatically. This means that you will have the ability to not only read tweets from people you are following but you could also read tweets from people in your local area – that means your community, city, the conference you are attending, the bar you at and so on.

This takes local marketing to a whole new level – imagine if you could send mini marketing messages randomly out into your local community and only people in your area (or who are following you) will pick it up – oooh I feel the possibilities beginning to emerge!!

You can read more info about it here: http://blog.twitter.com/2009/08/location-location-location.html

Oh – one thing you ought to remember is that you should not enable this feature if you are tweeting in an area where you should not be – say no more!!

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