We were ecstatic last night receiving an IPA Effectiveness Award for our online marketing campaign using the perpetual marketing model we developed for London Business School. It was a great evening at the Hurlingham Club with everyone in high spirits for the awards, all the work on show was highly deserving with the entrants proving some of the most effective this year despite a tough climate. We were up against serious competition including JWT, TBWA, Grey London and Publicis with Serious being the only agency nominated outside of London and Manchester. Mediaedage: cia were the worthy winners of the coveted  grand prix prize with their ‘Getting your hands dirty with Morrisons’ campaign.

Serious generated a return of £14 for every £1 spent.

To view the full award winning case study click here

Press release available here!

Our IPA Effectiveness Award 2009

Update: Now on video too!

Tags: Award winning agency, Effectiveness Award, IPA, IPA Awards 2009, IPA Effectiveness Awards

This entry was posted on Tuesday, November 10th, 2009 at 11:59 am and is filed under Industry Goings On, Online Advertising, Online Marketing, Serious Achievements, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.