We were ecstatic last night receiving an IPA Effectiveness Award for our online marketing campaign using the perpetual marketing model we developed for London Business School. It was a great evening at the Hurlingham Club with everyone in high spirits for the awards, all the work on show was highly deserving with the entrants proving some of the most effective this year despite a tough climate. We were up against serious competition including JWT, TBWA, Grey London and Publicis with Serious being the only agency nominated outside of London and Manchester. Mediaedage: cia were the worthy winners of the coveted grand prix prize with their ‘Getting your hands dirty with Morrisons’ campaign.
Serious generated a return of £14 for every £1 spent.
To view the full award winning case study click here
Press release available here!
Update: Now on video too!