We found an interesting article via our updates from netimperative today, the importance of the from field in your email marketing campaigns.

It’s something that is very often overlooked or not given much thought, how many emails do you receive from ‘company‘ with their latest news or offers? Would you be more inclined to read further rather than dismissing it as this weeks junk if you have a more personal link with the sender?

Using an example B2B newsletter, the recipient list was split in half, one half receiving the email from their account manager the other from the company.

The results showed 62% opened and 24% clicked when mail was sent from the account handler, while only 21% opened and 3% clicked when the message was sent out as the company.

You can read the full article at netimperative