Blogging
What is blogging?
A blog is essentially a publishing facility which allows website owners and/or visitors to post comments or articles onto the website/page. Originally they started off life being called web logs but that was later shortened to blog. Blogging is the activity of posting comments to these blogs or engaging in conversations on them.
How can you use blogging for marketing?
Until recently it was possible to randomly post mini-adverts for your brand or product on blogs to build incoming links, increase search engine rankings and increase traffic. Understandably this unsolicited, free-for-all advertising pool has been clamped down on now many blogs will not allow links to be posted at all or will not allow the search engines to spider/follow the links posted. It is also illegal to falsely represent yourself online or use a fictitious/stolen identity.
With that said there is still a place for blogging in most
online marketing strategies as long as it is conducted in a totally open, honest and transparent manner.
The best use of the blogosphere is to engage in discussion groups, existing conversations, post editorial content regarding current affairs or offer help and advice to other users.
As overt advertising on blogs is heavily frowned upon it can be difficult to get any kick back from even the most relevant blog post. There are, however, some way this can legitimately achieved – e.g. for each blog/forum, the registered user can often assign a signature which is applied to the bottom of each post – this signature can usually have text, imagery and links embedded and is a perfect place to add a link back to your website without it looking spammy. Serious recommend that tracking links are used so that traffic can be analysed to ascertain the originating source and thus gauge the effectiveness of any blogging campaign. Another way would be to use a profile name which can be traced back to your website (although this does not help with
link building).
Serious about blogging
Serious Ideas have extensive experience in this arena and offer the following services to help you get the most out of blogging:
Let us help you generate Serious amounts of traffic through blogging
Phone: (+44) 01932 835850
Top tip
Always conduct your blogging activities in an open and transparent manner – do not hide behind façade or misrepresent yourself. If you’ve not got something worth saying on your own blog then consider becoming "Power Blogger" inyour area of expertise on another relevant blog - this also helps to build trust value in you ad your services.
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