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London Business School - Whisper

THE CHALLENGE

How to continue talking to past participants of Executive Education programmes and unlock future opportunities for them and London Business School.
 
 

THE STRATEGY

The ‘Whisper Campaign’ participants received a DM piece, followed up by an email, directing them to a micro-site, where they can download the contact details of their fellow participants and grow a global network of contacts.
 

THE RESULTS

An excellent result. The targeted email had a 42% open rate.
91% of these participants downloaded the material.
These results are 80% higher than those benchmarked by the IPA.
 
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