Email tracking and reports
Follow your email campaign from first contact through open, click and all the way to conversion!
What is email tracking?
E-mail tracking is the process of monitoring the transit of emails to intended recipients and also recording how the email was dealt with. Email tracking can track and log email sends, email receipt, email open and click through from email to website. Once the recipient clicks through from the email to the website, landing page or microsite, specific functions can come into play to track the visitor's complete interaction with the website including pages visited, time spent on each page, exit pages, links clicked and calls to actions completed.
Why use email tracking?
Email tracking linked with
web traffic tracking allows an almost complete overview of the sales process from first contact through to conversion. If a conversion is not made then the tracking will record the point at which the conversion process broke down and often highlight the stumbling barriers for potential users.
Email tracking makes it easier to guage the return on investment for email marketing campaigns.
Email tracking also allows the sender to know if the email was actually delivered to the recipient, whether the email was opened or not and if the email prompted the user to click through to a web page/landing page. The good email tracking systems will also handle email bounces (failures) and can automatically unsubscribe or even remove the failing recipient from the list.
Marketing campaigns can also be altered and tweaked to return a higher reception rate based on information gathered by email tracking and analysis. For example a test run of emails can be sent out with varying subject lines, creative content or copy in order to guage the most compelling message. The messages which produce the higher open or click through rates can then be used for the full campaign.
Serious email tracking systems
Serious use a range of email marketing suits and tracking fecilities as well as using our own bespoke systems. For more information on email marketing and tracking emails contact us on 1932 835850, email
email-marketing@seriousideas.com or see any of the following pages:
Let us help you take email marketing Seriously
Top tip
Always remember that email tracking will not work in the same way for plain text emails. To ensure you get the best results for your email marketing campaigns make sure your calls to action are clear enough and persuasive enough to provoke a click through. Once the visitor is on the landing pages/website they can be tracked and coverted more easily.
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