Keyword Research
What is keyword research?
Keyword research is a practice used in search engine optimisation and marketing to find and analyse the search terms people enter into the search engines when conducting a search. Keyword research takes market research one step further. Market research will establish who the audience is and where they come from & go but keyword research will establish what they are looking for online and what words they type in to find it.
Why is keyword research so important?
Keyword research is the foundation of any search engine optimisation or marketing technique as all content and collateral should include the selected keywords. If the keyword research is either omitted from the strategy or completed in an ad-hoc manner then the success of the whole campaign can rest in the balance.
Popular and long-tail keywords
Finding and choosing popular keywords will always return the maximum amount of traffic through your advert, however, the cost of choosing popular keywords can be dramatically higher than less popular or more refined key phrases. Long tail or low-frequency keywords will not return such high impression amounts but due to their more targeted nature will often provide higher click through rates at much lower-costs. Key word research will highlight which terms are most popular and which ones will return good click through rates for less money.
Serious keyword research
Serious Ideas keyword research cover the following areas:
- Market research
- Keyword expansion
- Advertiser competition
- Search volume
- Keyword popularity & saturation
- Negative keywords
- Bid pricing
- Long tail keyword generation
- Page/site SEO
- Keyword testing
- Keyword misspelling research
Let us help you gain Serious visibility on the search engines.
Top Tip
Never overlook geographic targeting – such as “search engine optimisation company surrey” or “search engine marketing weybridge”. Refining your search term to a geographic location can return much more targeted traffic to your site and cost less in cost per click or search engine optimisation.
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