Link baiting - seriously good content
The preferred way of natural link building.
What is link baiting?
In essence link baiting is generating content which people are so interested in that they choose to create a link on their site (or blog) about it. This process is a natural way to
increase backlinks to your website, it gets people talking about your content on blogs, forums and they may even add it to their social bookmarks list thus spreading the link to all their friends and contacts. More importantly though – it attracts visitors to your site! Link baiting is word of mouth marketing and can have a viral effect.
Examples of link bait content
- An informative or amusing video
- Engaging, controversial or informative articles
- Unique content
- Downright bizarre content
- Newsworthy information
- Resources, tools, useful giveaways
- Niche content
- Humorous content – pictures, cartoons, articles, blogs
- Tips and useful information
- Valuable content given for free
How does link baiting work?
Is it enough just to write a good article and expect thousands of people to link to it? Unfortunately, no. You can have some of the best content on the internet but if no-one ever finds it in the first place then no-one will ever link o it. The key to successful link baiting is to include it as part of your overall online marketing campaign and not as a stand-alone effort.
Seriously good content
So what do you need to create link baiting content? Well firstly you need some serious ideas (did you see what we did there?!). The idea is the cornerstone of creating great link bait content, especially if you want to retain the credit for it. Secondly you need the assets & avenues to publicise your idea and a partner who can help syndicate the content to a variety of online output channels.
Serious Ideas has in-house, award winning copywriting talent and a creative team who live and breathe ideas. Well, it’s what we do!
Serious link baiting services
Serious Ideas offer the following services to help you build and maintain link popularity through link baiting:
Let us help you create some Seriously good content
Phone: (+44) 01932 835850
Top Tip
Start with what you know – are you experts in a particular area? If so write about it – make it informative and engaging.
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