Link Building - increasing your rankings
What is link building?
Currently, link popularity is probably the major factor search engines use to rank websites. Link building is an integral part of any
search engine optimisation strategy as it can dramatically increase your link popularity score and thus your page ranking. Link building is the process of gaining and securing incoming links from other websites. There are many ways to accomplish this from
link baiting techniques to good old fashioned
advertising. Many people think that the more backlinks you get the better – on one hand this is true, however, backlinks from blacklisted, irrelevant or illegal sites can actually have a detrimental effect on your search engine rankings.
Link building the right way
First and foremost it is imperative that any incoming links do not violate the guidelines set out by search engines like
Google,
Yahoo and
Microsoft. Secondly it’s not worth wasting time and energy securing links from sites which are either not indexed by the search engines, have a ridiculously low page rank or who have the “no-follow” tag inserted in their meta data.
Incoming links (backlinks) should have keyword rich anchor text and link to a relevant page in your site. If possible have your link co-cited with similar or favourable websites. Also backlinks should be monitored and evaluated to make sure they are providing relevant, targeted traffic - especially if the link is paid for!
How to get Serious traffic
Serious Ideas have a tried and tested methodology for running successful link building campaigns and all links can be tracked and monitored to maximise effectiveness. Competitor analysis using state of the art probing tools allow Serious to gain a quick understanding of existing competition saturation and methods used to gain visibility – with this information Serious can plan the link building campaign around the current market place and exploit any available niche.
Below are just a few link building services from Serious Digital Ideas:
Let us help you build Serious amounts of links
Email: link-building@seriousideas.com
Phone: (+44) 01932 835850
Top Tip
How many people do you know? How many have websites? How many would be prepared to trade links with you – you only need to ask!
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