Online PR
Online public relations - distribute your messages to the world.
What is Online PR?
Online PR is fundamentally the same as any public relations activity but solely using internet based output channels. These technologies and tools consist of search engines, new articles sites/aggregators, social networks and bookmarking, blogs and forums etc.
Why use online PR?
It is one thing to have a beautiful website which is optimised for all your primary search terms, however, the site needs external optimisation to drive further traffic, increase link popularity & page rank and therefore maximise the amount of sales driven via the web. Online PR allows you to talk to the wider world without dragging them to your website – it also gets other people talking about you! Online Public Relations allows your voice to be heard over the crowd.
Online PR can secure your brand position in trusted zones and can help to build relationships with potential affiliates or online communities.
How to deliver successful online PR
Online PR can take many forms from standard article based press releases and publicity writings to more interactive marketing techniques which encourage 2-way communication on blogs, forums and social networking sites. The key to successful online PR is targeting the right message to the right audience. The message and audience should clearly define the type, style and delivery method of your PR – for example a nostalgia based message targeted at 25-25 year olds would probably be best suited by a video based PR piece showcased on social networking sites – whereas a fact driven, informational message aimed at 40-60 year old executives should ideally be editorially focused articles seeded onto the major news sites like BBC news, CNN, Reuters etc.
Serious Online PR services
Serious ideas offer the following online public relation services:
- Message generation >Target audience research
- Keyword research and analytics
- Article research and creation
- Article and headline copywriting
- Video production
- PR distribution and syndication
- Campaign tracking and analysis
Let us help you create a Serious online PR campaign
Phone: (+44) 01932 835850
Top Tip
Combine a mix of different delivery methods for each PR campaign – especially video content to fully engage your audience and gauge your most successful media by response.
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