Online Press Releases

An online press release is the placement of newsworthy or editorial content through internet based output channels. Most often these are editorially balanced articles aimed at informing industry sectors or the general public. Online press release channels can sometimes be used to distribute advertorials. Depending on the distribution network the press release can also include more of an advertising message but still be educational or informative – for example an advertorial may be an article on a current issue and how your products/services could be utilised to make the most of the situation. Advertorial content is particularly useful when running online PR campaigns.

 

The key to the success of this is frequency and placement location. Whenever there’s anything worth telling someone about, a press release should be drafted and released to various news distributers. These distributers can range from national press sites (newspapers, BBC.co.uk, Reuters etc) to industry specific sites and even blogs. There are also many free press release sites available.

 

To take this to a higher level, there are now many sites that will accept video editorials and place them with the textual content to maximise impact. This is particularly helpful as Google currently ranks video content higher than textual.

 

If there is a shortage of articles which can be released then there is the option to review existing articles and repost with comment either supporting or opposing. These are often a great way to get conversations started and show that you are keeping abreast of current affairs.

 

There are currently millions of sites which can be utilised when distributing your press release, however, unless your release has a particular niche audience you could spend days manually submitting to just a handful of sites. To help the distribution process Serious use a variety of online press release syndication sites and services, as well as manual submissions, to maximise the saturation of the press release.

 

Serious Ideas offer the following online press release services:

• Free press release site location and submissions
• Targeted Press Release distribution and syndication
• Copy/Article writing
• Creative ideas
• Tracking and reporting
• Ect

Let us help you distribute your press release to a Serious number of sites

 

Email: online-press-releases@seriousideas.com

Phone: (+44) 01932 835850

 

Many sites will accommodate video content with press release – find the sites that do and make the most of this opportunity be releasing really engaging video content with your article.