It’s the thought that counts!
Most websites fail because of a lack of foresight
Planning and strategy should form the basis of every website build, marketing campaign and advertising campaign, but so often this is not the case – and this is why so many people fail.
At Serious we take planning and strategy very seriously, it’s the cornerstone of everything we do. Yes we make things look nice, we write interesting and engaging messaging and we even have a little fun but all of it is done for a reason – and that’s why our clients use us.
Our strategy service is there to help you plan and gauge the expected success of a campaign, our independent media planners are there to help guide you through customer insights and media buying to help you limit the risk of failure. We combine decades of experience with up to date technical knowhow, a keen understanding of the industry and we use bespoke research from our associations with the IPA, The Institute of Practioners in advertising and the DMA (Direct Marketing Association). We always aim to hone, sharpen and direct your marketing campaign to produce outstanding returns on your investment.
But don’t just take our word for it – check out the results of our strategy planning as hard facts:
- 135% over our response targets and 125% over our conversion targets for London Business School’s Masters in Management Programme with a
500% return on investment (see our London Business School case study)
- 151% increase on previous month’s business transactions (from 3130 to 4727) plus a 268% rise in site registrations for 1st The Exchange
- 91% download rate for London Business School’s Whisper campaign which encouraged post programme networking
How does this work?
Underpinning everything we do at SERIOUS is an ethos and approach called 'What Comes After Z?'
It is our point of difference. A way of thinking that drives us to challenge all aspects of the briefing, planning, strategic and creative processes - to dig deeper, go further and transform creative solutions into compelling creative revelations.
Initially, we interrogate your brief, helping to define (and, if appropriate, redefine) your objectives. We conduct extensive research and apply a wide range of planning methodologies to uncover meaningful, truthful and fresh insights and strategies.
'What Comes After Z?' truly comes into its own as a creative tool, enabling, empowering and even forcing us to confront traditionally accepted viewpoints and inspire ourselves to seek solutions beyond the everyday.
For more information on our Strategy service please contact us on 01932 835850, email us at talktous@seriousideas.com or you can read about our Perpetual Marketing Model or see some examples of our work in our Portfolio and Case Studies sections.
