Pay per Click - PPC

Often referred to as “Paid Search”, Pay per click advertising (PPC) is paying for sponsored listings on the search engines (or other advertising sites). Without a doubt everyone should be doing this. With Google Adwords, Yahoo Submissions and Microsoft adCenter it is very easy to start small tests by setting a low budget (e.g. £25 per week) and running adverts on preferred keywords/phrases. The beauty of PPC is that you only pay for the advert if someone clicks on it and goes to your site. If no-one clicks then you pay nothing and there are safeguards in place to stop you paying for the same person clicking multiple times.

 

The biggest key to this is finding the right keyphrases and optimising your advert text and landing page to match the keyword/phrase. You should also run negative keyword campaigns to stop your advert from showing under phrases for which you are already listed top of the organic search results or that generally return low-priority traffic. As you can adapt your adverts depending on the results you can run test campaigns to establish the best performing keywords – with these in place you can increase your budget allowance and thus receive a better click-through-rate (CTR). Successful Pay per Click campaigns often take into careful consideration the use of popular keywords versus the long tail volume generated by less popular key phrases.

 

Without doubt this is the quickest and easiest way to generate targeted site traffic, and if done correctly can provide a higher return on investment. If your site is new or does not stand a very high chance of being ranked high in organic search then PPC can expose your site in prime position on the major search engines within minutes. With the right thought and research behind the keywords and content of the advert and website then pay per click can provide huge amounts of filtered and targeted traffic.

 

The beauty of pay per click advertising, particularly on sites like Google, is the ability to track and trace all the click throughs and monitor the campaign success daily. You can also assign conversion goals to track who clicked through and whether they completed certain criteria to class as a conversion.

 

Serious Ideas offer the following services for pay per click advertising campaigns:

• Market research
• Keyword research + analysis
• Keyword effectiveness indexing
• Advert copywriting
• Pay per click advertising
• PPC management
• Landing page creation
• Search engine optimisation
• Etc…

Let us help you take pay per click advertising Seriously.

 

Email: pay-per-click@seriousideas.com
Phone: (+44) 01932 835850

 

Run small test campaigns on any new keywords to test their performance before you throw good money at them. This way you can quickly and easily weed out the underperformers.