Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is the process of building and maintaining websites/pages in a manner which helps them get higher listings on the search engine result pages (SERPs). Search engine optimisation takes on many different processes and covers nearly every aspect of the website code, structure and content. The major techniques used in search engine optimisation are site evaluation, keyword research and selection, site structure mapping, page code optimisation, page content optimisation and link research & selection.

 

Search engine optimisation should form the backbone of any internet marketing campaign and has a direct effect of the success, or failure, of pay per click advertising, organic search rankings and even visitor usability.

 

When search engines index your site they look for certain key factors and assess your site’s worth (and thus ranking) based on these factors. Some of these factors include page content, site layout and structure, use of certain coding standards, incoming and outgoing links, page link popularity and more. Without spending time concentrating on these factors and optimising them your site will not rank highly in the search engines.The internet, and in particular the search market, is highly congested with billions of sites competing for visibility. Only the best will stand out and search engine optimisation helps you become the best.

 

Search engine optimisation (SEO) essentially tells the search engine that you are serious about providing relevant and worthwhile content for your site visitors. Search engine algorithms are now so sophisticated that they can tell if the site has not been developed to provide the user with the best experience and information. Old SEO techniques or blackhat SEO tactics are becoming increasingly frowned upon with the search engines to the point where these sites are not being listed at all. Therefore, the simple conclusion is to make sure you spend time optimising your site for the user and not the search engine – and in that you will actually be performing the key steps to good search engine optimisation!

 

Serious Ideas naturally build all their sites in a way which is inherently optimised for good search engine placement, however, this can be taken much further by utilising some of our other SEO services:
• Market research
• Keyword research + analysis
• Keyword effectiveness indexing
• Website copywriting
• Landing page creation
• Online Marketing
• Etc…

 

Let us help you take Serious steps towards top search engine rankings

 

Email: search-engine-optimisation@seriousideas.com
Phone: (+44) 01932 835850

 

Always remember your visitors – do not write in streams of incomprehensible keyword laden waffle. Search engines strive to replicate the human user experience – if you optimise your site for the user then the search engines will love it!