Video Marketing
Online video marketing is one of the best ways to engage your audience.
What is Video Marketing?
Video marketing online is fundamentally the usage of video content to promote and advertise products & services or to raise awareness. The video content can be placed on your corporate or product website but can also be distributed across social networks or other user generated content sites.
The most widely used style of video marketing is in viral marketing campaigns. Video is used to spark a big enough response from the viewer that they will pass the link on to their friends and thus spread the word.
Why should video marketing be included in your marketing mix?
Video content is very current and is the most engaging method of communicating on the web – so much so that Google is ranking video content higher than static in the search engine results pages (SERPs). Video can combine all the different media types in one – text, imagery, sound and moving images – allowing for a truly integrated presentation.
Video is very popular – according to alexa, You Tube is currently the second most trafficked site in the world! 11.5% of all internet users declare You Tube as part of their regular online experience – and with 1.129 billion internet users worldwide that means You Tube has an audience of 124,190,000 users.
How to make the most of video marketing
Rather obviously it is vital to get the creative, tone and message of the video right from the outset – don’t just plonk your gran in from of the camera and say “go” (although that actually may make a good viral video!). Pay close attention to what you want to say and who you are saying it to.
With the video content working well it is key to integrate a few items which run in the background to make sure your video gets placed correctly. The most important of these is the meta data. Each video site allows you to assign “tags”, which are words that describe your video. These tags, along with good descriptions and video titles form the basis of how users find your videos online. Meta data is essentially the SEO of video placement.
Another tip is to insert tracking facilities in the video – this can be slightly tricky and not all video sites support it, however, it provides a greater understanding of where and how your video content is being used/viewed. Tracking can also include the logging of any clicks on the video screen itself – for example if you have inserted your web link as text onscreen you may want to know if people try clicking it – you can log this with tracking tools.
One area which is often overlooked is in the use of over-screen content. While the video is playing extra content can be overlaid on top of the video to highlight key points, provide further information or present a call to action. This method of content delivery can be highly targeted and can also be tracked to provide valuable usage feedback.
How do people find my video?
The most important part of video marketing is getting your video seen. Even if you have the best video ever produced and you put it up on You Tube you can’t guarantee that anyone will see it. This is where video syndication and distribution is vital to the success of any video marketing campaign. The key is to get as many free video sharing sites as possible to host your video and then engage in networking activities in a bid to raise awareness of your profile and thus your video. Once your profile has reached a significant level your new content will automatically receive traffic – and if your content is good this traffic will recommend it on to their friends.
Make Seriously good videos
Serious Ideas specialise in video production and offer the following services to help you create the most engaging video content:
- Creative ideas for viral/link baiting content
- Script writing
- Video filming, post-production and special effects
- Video distribution and syndication
- Streaming web services
- DVD production
- etc
Let us help you make some Seriously engaging videos
Top tip
Always display your link on the video where possible – if your video is re-posted by someone else then this will tie the video back to you and generate further traffic.
For more tips why not sign up to our free online marketing guide where every week or two you’ll receive fresh tips on how to promote yourself online.
