Visitor/Traffic Analysis

Website traffic analysis is the process of logging webpage hits, visitor details, time spent on the page and the pages they visit before and after etc then taking that information to build an profile of the overall usage of the website. The analysis can be limited to the website as a whole or split down to focus on individual sections, pages and even calls to action to assess your website's ability to convert its visitors into customers.

 

When you are spending money to advertise and drive traffic to your website it is extremely important to understand how your visitors are actually using your site, what content is provoking a response and what is being completely ignored. With tools like Google Analytics it is now very easy to gain quality information on website usage without spending any money, however, it is vital that this information gathered is analysed and acted upon in order to make your website perform better.

 

Serious will help collate and analyse your website and its traffic stream to identify which pages most people enter the site on but more particularly which pages they leave the site on and abandon the conversion process. Obstacles and barriers will be identified and the cause issues addressed. Landing pages can be generated and optimised to boost conversions based on the analytics gathered.

 

By analysing website usage and competition PPC adverts can be re-written to be more specific and compelling. This can heighten your advert's quality score and therefore lower your click costs. Quality scores can also be raised by pointing adverts to correctly optimised landing pages which take into account all the analytics gathered from the website's natural traffic sources.

 

It is always a worry with new websites that months of development, time and money will be uploaded onto the internet and immediately fail to engage or convert visitors. Most website design companies will have a fair idea of how to build good websites and even how to drive traffic to a website but it would be impossible for any web design company to know and understand every visitor and target market - even we don't claim to know that! Visitor stats analysis can be used in advance of designing and building a new website in order to guage the actual audience, their preferences and their buying triggers. This data can then be used to help form the basis of the new website strategy and return immediate results on site launch. Serious Digital Ideas use a variety of techniques including current site analytics, microsites, landing pages, testing PPC campaigns etc to gather this data prior to new website strategies.

 

Serious Ideas have extensive experience in this arena and offer the following services to help you get the most out of visitor and traffic analysis:

• Free, paid-for and bespoke tracking systems 
• Traffic analysis and profile compilation
• Visitor testing and benchmarking services
• Pay Per Click - PPC campaign management
• Landing page creations and optimisation
• Search Engine Optimisation
• Plus much more

Let us help you to Seriously understand your visitors

 

Email: analytics@seriousideas.com

Phone: (+44) 01932 835850

 

Don't just rely on having a counter or traffic analytics package on your website - make sure you review it weekly, weed out the pages which are underperforming and boost the highest performing pages to maximise their effectiveness. Work out what makes these pages fail or succeed and apply your analytics to all pages.

 

For more tips why not sign up to our free online marketing guide where every week or two you’ll receive fresh tips on how to promote yourself online.